UX Product Lead

• 6 or more years of UX and product design in consumer-facing (B2C) fintech: onboarding, digital banking, KYC/identity, digital wallets, or AI copilots. Internal B2B or enterprise tooling is not the target background.
• Consumer psychology as the primary lens: a proven ability to understand and design for what users feel in high-stakes moments — fear, distrust, and anxiety about sharing sensitive data. This is the #1 must-have; the candidate should surface the emotional dimension on their own, not need it explained.
• Strong understanding of user behavior under financial anxiety, conversion optimization, and mobile-first native flows.
• C1 English level or higher.
• A portfolio available to share during the hiring process, showing real end-to-end flows, not only UI.
• A concrete track record of reducing drop-off and improving funnel completion, backed by real metrics.
• Experience designing for vulnerable or high-perceived-risk users (e.g. elderly, low-digital-literacy, public banking, real KYC or biometric verification).

Skills

• Figma
• User Flows
• Product Design
• User Psychology
• Funnel Optimization
• Onboarding Design
• Conversion Rate Optimization (CRO)
• Advanced English (C1+)
• UX Strategy
• Information Architecture
• Consumer Psychology